"Can you help me get bookings and market my cars?"
Hosts ask us this more than anything else. One answer is getting more important: bring the car to the renter. Turo delivery is about to change, and renters are already asking for it.
Turo bookings with delivery to a hotel or home address have grown 32% so far this year, according to Turo's own announcement. Now Turo is building delivery into how renters search. Here's what Turo Delivered is, what the new delivery fee rule means for you and how to offer delivery on your own site too.
What is Turo Delivered?
Turo Delivered is a new way to search on Turo: renters look for cars by where they want the car delivered, such as a hotel, home, airport or train station. Turo says it is launching soon.
For hosts, the big change is pricing. Today, Turo's custom delivery uses one fixed radius and one price. With Turo Delivered, Turo says you'll be able to create multiple delivery zones and set your price by distance. You decide where you deliver and what you charge, according to Turo's "What's new for hosts" page.
How does Turo delivery pricing work now?
Delivery fees on Turo now use the same take rate as your earnings plan. The change covers delivery fees and Extras, like car seats and prepaid refuel, on new trips.
Turo says hosts on the More Earnings plan see no change. Hosts on the Balanced and More Peace of Mind plans now give up the same share of their delivery fees as they do on the trip itself. In markets with variable take rates, the rate depends on how far ahead the trip is booked.
For context, Turo takes about 25% of a booking. On a $1,000 booking, Turo takes about $250. Delivery fees now follow your plan's share too, so a delivery price that worked before may not cover your time and fuel now.
Why do renters want delivery?
Because it saves them a trip. A renter landing at the airport or checking into a hotel doesn't want to plan their day around where your car is parked.
That's the idea behind Turo Delivered: let renters start the trip where they already are. If renters in your area book that way, delivery stops being an extra and becomes part of how your cars get booked.
How should I price delivery?
Price delivery from your real cost per trip, then add zones by distance. A flat fee that ignores distance loses money on the long runs.
Work out your cost per delivery. Count your time both ways, fuel, your ride back, tolls and any parking. For example, if a hotel run takes you 1 hour round trip and a rideshare home costs $20, your price has to cover both before it earns anything.
Set 2 or 3 zones. A close zone, a farther zone and the airport, each with its own price. Turo Delivered is built around zones like these.
Use free delivery with care. On Turo, you can limit free delivery to trips of a minimum length you choose, per Turo's delivery help page. A longer trip can pay for the drive.
Write clear handoff steps. Tell the renter exactly where the car will be, how to find it and who pays any parking fee at pickup.
Take photos at every handoff. Time-stamped photos at drop-off and pickup protect you if there's a question later.
Check your numbers again once Turo Delivered is live. If more renters search by delivery spot, a zone you skipped today may be worth adding.
Can I offer delivery on my own booking site?
Yes. When renters book your cars directly on your own site, delivery is your offer: you pick the areas and set the price, and Turo's take rate doesn't apply to it.
Keep the 2 separate. Turo's rules say delivery for a trip booked on Turo must be paid through Turo, so never ask a Turo renter to pay you for delivery outside the app. Your own site is for renters who find you directly: through Google, your Facebook Marketplace listings, local partners or renters who booked with you before.
Delivery is also a reason for renters to book your cars directly. "We bring the car to your hotel" is a line worth putting on your site and your Google profile.
Where 1Now fits
1Now gives you your own booking site, payments and automations, so renters can book your cars directly and pay online. Plans start at $150 a month, and we take no cut of your direct bookings. Card processing fees still apply.
You set per-car daily, weekly and monthly rates, mileage limits and advance notice, and we help you list your cars on Facebook Marketplace and Google, where renters look.
The bottom line
Turo Delivered shows where renters are heading: they want the car to come to them. Price delivery from your real cost, set zones by distance and check how the new delivery fee rule affects what you keep.
Then offer delivery to renters who book your cars directly too, at your prices. Want to see how a direct booking site works for your cars? Book a demo.
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