Our company
Helping people make money with their cars
We build the software that lets car rental operators go direct, keep the profit and grow. It starts with them and points at something much bigger.
operators
states
Turo hosts
Our vision
Cars are the least used thing most people own. We help the people who rent them out turn that idle time into income.
Next comes growing their fleets, then the funding to buy more cars, then a world where self-driving cars and every kind of rental, ten minutes or ten days, run on the same rails. That’s where we’re headed: a billion cars, all working.
Our story
We know this business from the inside. We watched operators do all the hard work, wash the cars, meet the renters, take the risk, then hand a quarter of every booking to a marketplace they didn’t own.
So we built the tool we wished we had: your own site, your own customer, your own margin, with the software to run all of it. Today 300+ operators run on 1Now and we’re just getting started.
What we believe
Operators come first
We build for the people who wash the cars, meet the renters and take the risk, not the marketplace.
AI does the busywork
Carisma handles bookings, screening and messages in the background and asks before it acts.
You own everything
Your site, your customer, your data and your margin. Always yours, never rented.
AI-first
AI is the core of the product, not a feature bolted on. Every booking, message and check teaches it to run your business a little better.
We think the operators who win will have an AI team behind them. We’re building that team.
Founder
Salahuddin Khawaja
Founder & CEO · New York
“Operators do the real work. We’re building the AI team that finally works for them, not the marketplace.”
Cars, tech and building the company that gives operators an AI team of their own. Plain and hands-on, from the fleet up.
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Partners
We connect the tools operators trust for payments, insurance and verification, so it all works in one place.
Jobs
We’re a team of about 30, shipping fast for operators across the country. If that sounds like your kind of work, we want to meet you.
See open roles
Own your customer. Keep the profit. Put your cars to work.
You’ll be live in minutes and earning within 30 days, that’s our commitment.
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