Trusted by 250+ fleet operators
Simple pricing. Serious results.
One platform to go direct, own your demand and run your entire fleet operation, from booking to payout.
✓
No setup fees
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Cancel anytime
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$0 per direct booking
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Onboarding included
Essential
Up to 10 cars
$150
per month
Direct booking storefront
$0 platform fee on direct bookings
ID & insurance verification
Digital rental agreements
Payment processing (Stripe, Square, PayPal)
Turo calendar sync
Basic fleet metrics dashboard
Email & chat support
Get Started →
Most Popular
Plus
Up to 25 cars
$260
per month
Everything in Essential
Up to 25 cars
Advanced fleet metrics & yield reporting
Dynamic pricing optimization
Customer CRM & re-engagement tools
On-trip insurance workflows
Multi-user team access
Priority support
Get Started →
Enterprise
Unlimited cars · custom scale
Custom
Tailored to your fleet size & needs
Everything in Plus
Unlimited fleet size
Dedicated success manager
Dedicated AI agent, built for you
Custom-branded app & booking site
API access & custom integrations
SLA & priority infrastructure
Custom onboarding & training
Get a Quote →
Every plan: unlimited direct bookings, 0% commission, cancel anytime. Annual prepaid plans available.
Compare plans
What’s included
Essential
Plus ★
Enterprise
Core Platform
Direct booking storefront
$0 fee on direct bookings
Turo calendar sync
Payment processing
Cars included
Up to 10
Up to 25
Unlimited
Protection & Verification
ID verification
Insurance verification
Digital rental agreements
On-trip insurance workflows
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Intelligence & Growth
Fleet metrics dashboard
Basic
Advanced
Custom
Dynamic pricing optimization
–
Customer CRM & re-engagement
–
AI Agents add-on
Custom config
White-label experience
–
–
API access
–
–
Support
Onboarding
Included
Included
Custom
Support channel
Email + Chat
Priority
Dedicated manager
Team seats
1 user
5 users
Unlimited
Frequently asked questions
Can I switch plans later?
Yes, upgrade or downgrade any time. Changes apply at the next billing cycle, with no penalties.
What does $0 platform fee actually mean?
Direct bookings through your 1Now storefront carry no percentage cut, you pay the monthly subscription, that’s it, versus a 25–35% per-trip marketplace fee.
Do I have to stop using Turo?
No. Turo calendar sync prevents double-bookings while your direct channel grows in parallel.
How long does setup take?
Most operators are live within 48 hours and onboarding is included with every plan.
What are AI Agents and how are they priced?
Add-on automations for verification, comms, pricing and risk. Each agent is priced separately, contact us for details.
Is there a contract?
No long-term contracts on monthly plans. Annual plans are prepaid; cancel at the end of your billing period.