Legal
Privacy Policy
Last updated October 2026
1. Introduction
1Now LLC (“1Now,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information through our software platform, associated services, and website. This Policy applies solely to users in the United States and is incorporated by reference into our Terms of Service.
This Privacy Policy applies solely to users in the United States. 1Now does not target or offer services to individuals in the European Union or European Economic Area, and any access by such users is incidental. Accordingly, 1Now disclaims any obligations or responsibilities under the General Data Protection Regulation (EU) 2016/679 (“GDPR”) except to the extent expressly required by applicable law.
2. Definitions
For the purposes of this policy, the following terms shall have the meanings set forth below. Any capitalized terms not otherwise defined herein shall have the meaning ascribed to them within the context of this policy.
“Platform”: The software, tools, applications, and services made available by 1Now LLC.
“User”: Any individual or entity that accesses or uses the Platform.
“Personal Information”: Data that identifies, relates to, or could reasonably be linked to an individual or household.
“Third-Party Services”: Services or tools provided by third parties and integrated into or accessed via the Platform, governed by that service’s own terms.
“Controller” means the entity that determines the purposes and means of processing Personal Information.
“Processor” means the entity that processes Personal Information on behalf of a Controller.
“Data Subject” means a natural person to whom Personal Information relates.
3. Information We Collect
We collect the following categories of information:
a. Information You Provide
Name, email, phone number, business and payment information.
Vehicle and fleet data.
Documents uploaded for ID and insurance verification, including ID images and selfies used for face matching.
Content you add in the app, such as contacts, photos and videos.
Communications with our support or sales teams.
b. Information We Automatically Collect
Browser and device information (IP address, OS, device ID)
Access times, pages viewed, and user activity logs
Cookies and analytics data
c. Information from Third Parties
Renter identity verification results from Vouched
Insurance verification results from Canopy
Payment transaction data from Stripe or Square
Affiliate referral metadata
Vehicle location and trip route data from Smartcar, if a host turns on GPS tracking (see Section 6C)
At or before the point of collection, we provide a Notice of Collection identifying the categories of Personal Information collected, purposes of use, whether the information is sold or shared, and data retention periods, in accordance with Cal. Civ. Code §1798.100(b).
4. How We Use Your Information
We use Personal Information to:
Deliver and operate the Platform
Process payments and generate rental agreements
Conduct identity and insurance verification
Respond to inquiries and provide customer support
Analyze usage for product improvements
Detect, prevent, and respond to fraud, abuse, or legal violations
We process your Personal Information based on one or more of the following legal bases:
a. your consent;
b. the performance of a contract with you;
c. compliance with legal obligations; or
d. our legitimate interests in operating, maintaining, and improving the Platform.
1Now processes Personal Information only for the purposes stated in this Policy and solely in relation to the following categories of data subjects: users of the Platform (including vehicle owners and renters), affiliate partners, and business client representatives. Any additional processing will occur only with your consent or as required by law.
We collect Sensitive Personal Information only where needed: government ID and face-match data to verify a Renter’s identity, and trip location data to operate a rental. We obtain consent where the law requires it, use this information only for these purposes, and never use it to infer characteristics or build profiles. See Section 6C for how long we keep it.
4A. Automated Decision-Making
We may use automated tools, including machine learning models, for fraud detection, performance analytics, or operational efficiency. These tools do not make decisions producing legal or similarly significant effects without human oversight.
5. Disclosure of Information
We do not sell Personal Information. We may disclose information:
To our Service Providers (listed in Section 9) to deliver functionality
To legal authorities if required by law, subpoena, or litigation
To affiliated contractors strictly for business operations
We ensure service providers contractually restrict data use to permitted purposes only. 1Now further ensures that any third-party service providers acting as sub-processors are contractually bound to implement equivalent data protection measures and to process personal information only under 1Now’s instructions.
6. Data Retention
We keep Personal Information only as long as we need it to run the Platform, meet our legal obligations, resolve disputes and keep the Platform secure. Nothing that identifies you is kept for more than seven (7) years after your account closes or our relationship with you ends, unless a law or legal hold requires longer.
Backups expire within about 35 days. If a backup is ever restored, deleted accounts are removed again before the data is used.
Security logs are kept for about 12 months.
Inactive accounts: if your plan has ended and there has been no login or booking for 12 months, we will email you a warning and then delete your account as described in Section 6A.
6A. Account Deletion
How to delete. You can delete your account at any time:
In the app: Settings → Delete account
On the web: app.1now.ai/delete-account (works even when signed out, via an email confirmation link)
By email: support@1now.ai
If you are not the last administrator on the account, only your own login is removed and the business account continues.
When it happens. Your account is deleted 30 days after your request. Signing in during that time cancels the deletion. On the day you request deletion, billing stops and your booking website stops taking new bookings.
Before it happens. During the 30 days you can export your bookings, invoices, rental agreements, toll records and expense records. Future paid bookings are refunded or cancelled, and those customers are told.
What we delete. Your account and your team’s access, your business profile and booking website, vehicles, photos and files, your customers’ details and their ID and insurance checks, rental agreements, GPS trails, messages and support chats. We also ask our providers (ID verification, insurance, CRM and analytics) to delete their copies, and we delete the copies held in our internal systems.
What we keep, and why.
Our own billing records for your account: 7 years, as required by tax law.
Records of payments processed through 1Now’s own Stripe account, without customer details: for the period tax law requires.
For those payments only, the rental agreement and trip photos until the card-dispute window closes: 120 days after the trip, and never more than 540 days after the charge.
Anything under an open dispute or legal hold, until it is resolved.
A record that the deletion happened (date, type and outcome, no personal details): 24 months.
Anonymous statistics. We keep statistics that cannot identify you, your customers or your vehicles, such as monthly platform totals and quarterly ranges for revenue and fleet size. We commit not to try to re-identify this data, and we require anyone we share it with to make the same commitment.
6B. Your Customers’ Data (Hosts and Renters)
When you use 1Now to run your rental business, you are responsible for your customers’ (Renters’) data, and 1Now processes it on your behalf as your service provider. If one of your customers asks 1Now directly to access or delete their data, we pass the request to you and suspend their login in the meantime. Records you need for tolls, tickets, damage claims or tax are your responsibility, so please export them before deleting your account.
If you are a Renter: the Host you rented from decides how your data is used and is your first point of contact. 1Now provides the booking, payment and verification tools on the Host’s behalf. You can still contact us at privacy@1now.ai, and we will pass your request to the Host and tell you we have done so.
6C. ID Checks, Face Matching and Location Data
ID images, selfies and face-match data are used only to verify identity and are never used for analytics or profiling. We and our ID verification provider delete them after the customer’s last rental under that check has closed and any dispute window has passed, and within 12 months at the latest.
GPS tracking is off by default. If a host turns it on for a vehicle, we receive that vehicle’s live location and trip routes and show them to the host. GPS trip data is deleted 30 days after the trip ends, unless a dispute is open.
7. Security Measures
We use industry-standard encryption, access controls, audit logging, and secure infrastructure to safeguard personal information. However, no system is impenetrable, and we disclaim liability for unauthorized access beyond our reasonable control.
7A. Data Breach Notification
In the event of a personal data breach affecting Personal Information in 1Now’s custody or control, we will notify affected individuals or business clients without undue delay, consistent with applicable law. Notifications will include the nature of the breach, the categories of affected data, and steps taken to mitigate harm.
For information regarding limitations of liability and indemnification, please refer to our Terms of Service, which are incorporated by reference into this Policy.
8. Cookies and Tracking
We use cookies, web beacons, and software development kits (SDKs) such as Google Analytics and Meta Pixel to:
Analyze performance
Personalize experiences
Deliver retargeted advertisements
By using our website, you consent to our use of cookies as described in this Privacy Policy. You may manage your cookie preferences through your browser settings or by interacting with a cookie banner presented upon accessing our site.
We do not currently respond to browser Do Not Track (DNT) signals. For additional control, you may visit optout.aboutads.info or youradchoices.com to limit certain types of tracking.
Non-essential cookies and tracking scripts will not activate until you have provided affirmative consent via our cookie banner. You may manage cookie settings directly through the banner or your browser.
9. Third-Party Integrations
Our platform integrates with services we do not own or control. These include Stripe (payment), Vouched (ID verification), Canopy (insurance), Bonzah (renter protection) and Smartcar, Inc., (which connects vehicles to 1Now when a host turns on GPS tracking).
Their use of personal data is governed by their respective privacy policies. 1Now disclaims all responsibility for the data collection, usage, availability, functionality, or breach of security by any integrated third-party service. Your use of such services is at your own risk and is governed solely by the terms and privacy policies of those providers.
9A. Third-Party Services in Our Mobile App
Our mobile app uses a small number of trusted providers. Each collects only what it needs:
Firebase Cloud Messaging: the device’s push token, used to send push notifications. Not linked to the user.
Sentry: crash and error reports with device and app version details, used to find and fix bugs. Not linked to the user.
PostHog: product analytics (screens opened, actions taken), linked to the user’s account ID and email, used to improve the app.
Data linked to the user’s account: name, email, phone number, contacts, photos and videos, other content the user adds, user ID and device ID (to run the app), and product interaction and usage data (analytics).
These providers are required to protect your data to the same standard as this policy. We do not use your data to track you across other companies’ apps or websites, and we do not show advertising in the app.
10. Children’s Data
1Now is intended for use by individuals 18 years or older. We do not knowingly collect data from anyone under 18. If we become aware that such data has been collected, it will be deleted promptly.
11. California Privacy Rights
Under the California Consumer Privacy Act (CCPA), California residents may request:
Disclosure of categories and sources of personal information
Access to and deletion of personal data. To delete your account, see Section 6A.
Opt-out of sale (not applicable, as we do not sell data)
Submit requests to: privacy@1now.ai. Identity verification will be required.
11A. U.S. State-Specific Privacy Rights
In addition to rights under California law, residents of other U.S. states—including Virginia, Colorado, Connecticut, and Utah—may have rights to access, correct, or delete Personal Information, and to opt out of certain processing activities. We extend such rights where legally required. Contact privacy@1now.ai to exercise your rights.
12. Data Transfers and Storage
All data is processed and stored in the United States. By using our services, you consent to the transfer, storage, and processing of your personal information in the U.S., regardless of your location.
If we are ever required to process Personal Information originating from the European Economic Area, such transfers will be conducted in compliance with applicable data transfer mechanisms recognized under EU law, including Standard Contractual Clauses where necessary.
If a dispute arises relating to this Privacy Policy or our handling of personal data, it shall be resolved through confidential, binding arbitration under the rules of the American Arbitration Association (AAA), with the arbitration conducted virtually or in a mutually agreed neutral location. Judgment on the arbitration award may be entered in any court of competent jurisdiction.
We expressly disclaim liability for any claims arising from third-party integrations, data transfers, or unauthorized access outside our reasonable control.
13. Changes to This Policy
We may update this Policy periodically. Updates will be posted on our website with the “Effective Date” updated accordingly. Continued use of the Platform signifies your acceptance of any revised terms.
14. Dispute Resolution
Any dispute arising from this Privacy Policy or our handling of personal data shall be resolved through good faith negotiations. If unresolved within thirty (30) days, the matter will be submitted to binding arbitration, administered by a mutually agreed provider, and conducted in Delaware in accordance with its applicable rules. Judgment may be entered in any court of competent jurisdiction.
Nothing in this section prevents either party from seeking injunctive or emergency relief in court. This Policy shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of laws principles.
15. Data Processing Agreements
Business clients who process Personal Information through the Platform may request a Data Processing Agreement (“DPA”) to supplement this Privacy Policy. For inquiries, please contact us at the email above.
16. Contact Us
In accordance with the CAN-SPAM Act, users may opt out of receiving marketing communications by following the unsubscribe link in our emails. We honor all opt-out requests promptly.
For questions, requests, or complaints regarding this Policy or your personal data, contact:
Email: support@1now.ai
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