● Trusted by 175+ fleet operators
Simple pricing.
Serious results.
One platform to go direct, own your demand and run your entire fleet operation — from booking to payout.
No setup fees
Cancel anytime
$0 per direct booking
Onboarding included
Essential
Up to 10 cars
$ 150
per month
- Direct booking storefront
- $0 platform fee on direct bookings
- ID & insurance verification
- Digital rental agreements
- Payment processing (Stripe, Square, PayPal)
- Turo calendar sync
- Basic fleet metrics dashboard
- Email & chat support
Most Popular
Plus
Up to 25 cars
$ 260
per month
- Everything in Essential
- Up to 25 cars
- Advanced fleet metrics & yield reporting
- Dynamic pricing optimization
- Customer CRM & re-engagement tools
- On-trip insurance workflows
- Multi-user team access
- Priority support
Enterprise
Unlimited cars · custom scale
Custom
Tailored to your fleet size & needs
- Everything in Plus
- Unlimited fleet size
- Dedicated success manager
- Custom AI agent configuration
- White-label booking experience
- API access & custom integrations
- SLA & priority infrastructure
- Custom onboarding & training
Compare plans
| Feature | Essential | Plus ★ | Enterprise |
|---|---|---|---|
| Core Platform | |||
| Direct booking storefront | ✓ | ✓ | ✓ |
| $0 fee on direct bookings | ✓ | ✓ | ✓ |
| Turo calendar sync | ✓ | ✓ | ✓ |
| Payment processing | ✓ | ✓ | ✓ |
| Cars included | Up to 10 | Up to 25 | Unlimited |
| Protection & Verification | |||
| ID verification | ✓ | ✓ | ✓ |
| Insurance verification | ✓ | ✓ | ✓ |
| Digital rental agreements | ✓ | ✓ | ✓ |
| On-trip insurance workflows | – | ✓ | ✓ |
| Intelligence & Growth | |||
| Fleet metrics dashboard | Basic | Advanced | Custom |
| Dynamic pricing optimization | – | ✓ | ✓ |
| Customer CRM & re-engagement | – | ✓ | ✓ |
| AI Agents (add-on) | ✓ | ✓ | Custom config |
| White-label experience | – | – | ✓ |
| API access | – | – | ✓ |
| Support | |||
| Onboarding | Included | Included | Custom |
| Support channel | Email + Chat | Priority | Dedicated manager |
| Team seats | 1 user | 5 users | Unlimited |
AI Agents · Add to any plan
The Rainmaker
Growth Agent
Automates retention and marketing to drive direct bookings. Re-engages past renters and converts marketplace traffic into owned demand.
Setup a call →The Controller
Operations Agent
Automates fleet ops, Turo sync and insurance workflows. Handles the operational busywork so your team can focus on growth.
Setup a call →The Advocate
Resolution Agent
Handles complex renter requests without human intervention. Resolves disputes, manages exceptions and keeps renters happy.
Setup a call →The Strategist
Intelligence Agent
Analyzes fleet performance to maximize pricing and yield. Surfaces the right rate at the right time across every vehicle.
Setup a call →The Guardian
Risk Agent
Prevents fraud through automated verification checks. Screens renters before keys change hands — no manual review required.
Setup a call →Frequently asked
Can I switch plans later?
Yes — you can upgrade or downgrade at any time. Changes take effect at the start of your next billing cycle with no penalties.
What does "$0 platform fee" actually mean?
When a renter books directly through your 1Now storefront, 1Now charges no percentage cut on that booking. You pay your monthly subscription — that's it. Compare this to Turo's 25–35% per-trip fee.
Do I have to stop using Turo?
No. 1Now is designed to run alongside your existing Turo presence. The Turo calendar sync prevents double-bookings, while your direct channel builds in parallel.
How long does setup take?
Most operators are live within 48 hours. Onboarding is included with every plan — our team walks you through the full setup and first booking.
What are AI Agents and how are they priced?
AI Agents are add-on automations that handle specific workflows — verification, customer comms, pricing, risk screening. Each agent is priced separately. Contact us for agent pricing details.
Is there a contract or can I cancel?
No long-term contracts on monthly plans. Annual plans are prepaid. You can cancel at the end of your billing period — no questions asked.