Powering the Next Generation of Fleet Owners
Our Story
Marketplaces expanded car sharing—but they also kept the customer and took a growing tax. Operators do the work, carry the risk and fight thin margins. 1Now exists to flip that equation: go direct, own demand, protect every trip and run the business on one Profit OS. Our AI is designed to feel practical - not scary - by turning intent into clear actions with human control, approvals and an audit trail. The result is simple: less manual work, more control and more profit per car.
Salahuddin Khawaja
Founded by Salahuddin Khawaja, a New York-based builder with 20 years of deep tech experience at Deloitte, JPMorgan and Bank of America. In his last role at Bank of America, he served as a Managing Director leading a 300-person AI and automation team. As a repeat founder who has operated his own car fleet, he built 1Now so operators can run like the big brands: own demand, reduce risk and scale profitably.
Values. We Built 1Now to be the Great Equalizer.
PERFORM With Intent
We are a performance-obsessed culture defined by disciplined execution. We do not wait for permission; we focus on action.
Pursue Compounding Growth
We pursue growth for ourselves individually and the business through focused and measurable actions that compound.
Move With Velocity
We prioritize speed and take a bias for action by making fast decisions. We PERFORM with a relentless sense of urgency to ship value at the highest velocity.
Learn Relentlessly
We relentlessly stay at the frontier of our domain and constantly apply new insights to drive compounding improvements in our PERFORMANCE.
Go Ego-Free
We maintain a blameless culture, with no place for ego. The resulting humility allows us to take external (& internal) feedback to MEASURE our mistakes so we can enhance PERFORMANCE.
Practice Aggressive Optimism
We believe the obstacle is the way and lead with a positive, can-do mindset. Believing we can find a solution is the only way to actually solve the problem and PERFORM.
Measure Outcomes
We MEASURE every action so PERFORMANCE is visible and verifiable and adjust our execution to ensure we are always operating at the highest level.